New Balance - NB 999 Feral Creation Collection - Sneakers

In designing its ever expanding product line, the people at New Balance believe in one principle - Functional Improvement. It isn’t merely about aesthetic, colorways, or trends. Instead, the design must satisfied all criteria, including tangible enhancements. The result was the M990, the first of the 99X Series from New Balance. Introduced to the market in 1982, the model was laden with so many new advancements, it became first sneaker to broke the $100 price range. Today, the 99X Series, from the forerunner of M990, to the 1996 issued 999 Edition, serves not only as the flagship model but a testbed for new concepts. Read More: Freshness Mag.