With a penchant for comical quirky knitted prints, bold graphic tees and unique pant silhouettes, the look is fresh, irreverent and could be described as a slightly more toned down version of singer MIA’s personal style. Loud, brash with a kaleidoscope of texture, these clothes make statements and are not for the faint-hearted wall flower! It seems that the consumer is embracing the brand as well, with key stores like Size?, American Retro and Choices stocking the brand and fashion website OKI NI selling out online. Having expanded the range to include accessories and footwear and HUMöR about to be stocked in Topman in Oxford Circus, it’s a matter of time before this brand takes it to the next level. – Kate Vandermeer Via: The Cool Hunter
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